A few weeks ago, the top players in Web video rolled out dozens of new, high profile, star-filled series projects, looking to sway buyers and steal from TV budgets.
But it’s possible that the most desirable Web video buy was completely absent from the NewFronts. Indeed, a big question to watch for in this space is which brand or brand is going to nab The Lizzie Bennet Diaries this summer?
— The Biggest Web Series Opportunity for Brands Wasn’t at the NewFronts | Adweek (via jaybushman)
Reblogged from jaybushman
