In talking over our business direction with Zadi tonight, I think it's really important that people who are working on building a business always set aside time each week to sit down and talk over where you're headed, if it still makes sense, and ask yourselves whether the things you're doing day in and day out support the larger mission.

It's funny that a couple of things we had not considered in the past for JETSET suddenly made an awful lot of sense in the larger context of the mission we're trying to develop at Smashface. These weren't any ideas that were terribly innovative, but we had not seriously considered them because we hadn't focused on the idea of what it is we are trying to build.

Our goal at Smashface is to be working on projects that span all forms of media and that don't conform to the traditional structure of entertainment. That's not to say it won't have a beginning, a middle, and an end, but that each of the arcs exists in a larger context, exists in the context of audience contribution, and that each media incarnation informs the other.

Speaking of new initiatives, we're going to work on being better bloggers. I'm going to try to post every day going forward. I'm sure I'll miss a day here and there, but I think it's important that I find a way to create a daily record of the things we think and talk about.