Very cool! JETSET and Smashface were mentioned in a nice article by our friend Casey McKinnon in today's Guardian Unlimited newspaper. :)

In case you don't already know, Casey is co-creator, producer, and star of two current online shows, Galacticast and A Comicbook Orange. She's celebrating her two-year anniversary creating web shows. Congrats, Casey!

This evening we launched the newly redesigned Smashface company website and new company blog.

Our goals are to keep things simple and professional. In the next few months we have some interesting projects in development, and we felt like a company redesign was pretty long overdue.

Let me know what you think, if there's anything you think should be changed/improved, etc. The projects section will get filled out in the coming weeks with some nifty DHTML scrolls and project thumbnails.

In talking over our business direction with Zadi tonight, I think it's really important that people who are working on building a business always set aside time each week to sit down and talk over where you're headed, if it still makes sense, and ask yourselves whether the things you're doing day in and day out support the larger mission.

It's funny that a couple of things we had not considered in the past for JETSET suddenly made an awful lot of sense in the larger context of the mission we're trying to develop at Smashface. These weren't any ideas that were terribly innovative, but we had not seriously considered them because we hadn't focused on the idea of what it is we are trying to build.

Our goal at Smashface is to be working on projects that span all forms of media and that don't conform to the traditional structure of entertainment. That's not to say it won't have a beginning, a middle, and an end, but that each of the arcs exists in a larger context, exists in the context of audience contribution, and that each media incarnation informs the other.

Speaking of new initiatives, we're going to work on being better bloggers. I'm going to try to post every day going forward. I'm sure I'll miss a day here and there, but I think it's important that I find a way to create a daily record of the things we think and talk about.