Got some pretty exciting news the other day -- the show we've been doing for the past nine months, JETSET, has been nominated for a Webby Award in the Music/Variety category of Online Film & Video. We were also mentioned in one of their press releases.
If you like the work we've been doing, it would be a really great thing for us if you'd take a couple of minutes and register on their site to vote for JETSET for the People's Voice award.
The Webby Awards have been called "the Oscars of the Internet" by The New York Times. While it would be a really great thing to say that JETSET is a Webby Award winner, awards are bad things to look at from a personal perspective. There's been a lot of talk about the fees that the Webby Awards charges businesses to enter their work for consideration. Let's just say it ain't cheap.
We paid to enter because it was a smart business decision for the future of the show. For us, it was worth the fee to get our show in front of influencers and people whose work we admire on the judging panel, even if we never got nominated. Turns out we were very fortunate and made it past some 8000+ entries this year to be one of the nominees. Very, very cool.
Even if we don't win, we've already turned our entry fee into hugely disproportionate gains in exposure and audience. So while I can understand why people grumble about the cost, if you look at it as an investment in your show or website it's relatively cheap.
The Webby Awards are a large event -- maybe the biggest in the online world. We feel fortunate to be a part of it. Even if we don't win our category, it would be great to get that People's Voice Award. Hint, hint!
