For years I told Zadi that I would never have a blog because I simply did not have enough to say to make it worthwhile for anyone to read. I tend to be action-oriented as opposed to discussion-oriented, and I never imagined myself as a person who might choose to verbalize (or author, in this case) thoughts that could be better expressed through doing.

Now, though, I think I might have something to add to the discussion. Having worked in online media for the past 10+ years and having been consumed specifically by the world of online video for the past 1-2 years, I feel more strongly than ever that there is not enough discourse happening about content as opposed to technical and philosophical discussions.

That's what this blog will mostly focus upon: writing about how to create good content and what it means to be a writer and a director in film and video. I think I have a lot to say about those things. I look around the vlogosphere and I see so much creativity and energy, yet so little quality, at least in my opinion. I think we're all still figuring out how to make web shows, myself included, and I want to talk about this so we can figure it out together.

It's true that most of us contend with things like day jobs that eat into the time required to fulfill our potential as artists, but that's just tough, isn't it? We still have a responsibility to make the best media we can, and I am consistently disappointed by how little discipline I see out there, even with the shows I regularly watch and enjoy (my own work is included here, by the way).

My first few posts will be about things like dramatic and comedic writing structure, character development, and crispness and timing in editing. These are all things that cost nothing, but add infinite value to the content. I'm not sure many people know how to go about learning structure, or even know that it might be missing from their work.

For me, the promise of online video in 2007 is about taking that step forward into a larger world. Luckily, anyone can comment and tell me where I might be going wrong so that I can make sure my contributions stay on point in the 0-7.